The North Face, the world’s premier supplier of authentic, technically innovative outdoor apparel, equipment and footwear today releases TARANAKI, a short film covering the expedition of team skiers Janina Kuzma, Anna Segal and Evelina Nilsson on New Zealand’s North Island.
An expedition planned and led by freerider and Olympic athlete, Janina Kuzma, the team travel to the North Island of New Zealand with a goal to climb and ski four volcanic peaks in the region: Mt Taranaki, Mt Tongariro, Mt Ngauruhoe, and Mt Ruapehu.
The original objectives become out of reach due to decreasing weather windows, but Mt Taranaki stays in their sights – not just a land mass, but a mountain with a temperament and soul.
The film premiered at the New Zealand Mountain Film Festival, and will now tour with the Women’s Adventure Film Tour, starting in September 2018 in Australia.
The film comes at a time when The North Face shifts its focus in storytelling, with an aim to lead with women with our recent Move Mountains campaign.
Move Mountains is rooted in empowering the next generation of explorers through partnerships with female-empowering organizations across the globe, sharing more stories of women in exploration, and a business commitment that impacts everything from representation in advertising campaigns to investment in product design.
“We know better than anyone that there are plenty of women out there who are already accomplishing incredible, inspiring things every day. Yet women and girls don’t see themselves represented as ‘explorers’,” said Tom Herbst, global vice president of marketing at The North Face. “We had a simple theory that if women and girls see more role models in exploration, it will create more female role models for future generations.”
Australian ski athletes Anna Segal and Janina Kuzma have been featured in the campaigned through print and digital advertising across Australia and New Zealand. thenorthface.com.au/shemovesmountains.